After our epic trip to Super Bowl 53 in Atlanta and a year of shows behind us, we thought it was about time to sit down in the studio and re-introduce ourselves to new listeners. As we enter a new year of Sports Entertainment, we thought it was time to get back to basics and answer a few fundamental questions: What is Sports Entertainment, and how does this whole thing work!? Using WWE and NFL as our prime examples, we discuss how the big Sports Leagues write their stories and book their shows to entertain us. If you’re tuning into Uncovering Sports for the first time, this is the place to start! No matter the sport, it’s all Sports Entertainment to us!